Image – Do you want your business to appear sophisticated, fun, or professional for example? Who are your target customers?

Display – Indoors or Outdoors? Temporary or Permanent?

Use – Are you informing, selling or directing customers to your business?

Sign viewing distance and time of view.  Your signs text must be clear and easily readable to make a lasting impact.

Location – where will the sign be located?  Site entrance, car park or entrance canopy?

Logo – is there are business logo or association membership logos to include?